This One Thing Can Double Your Sales Immediately

Storytelling.

Every single person that is a great salesperson has also been a great storyteller.

This has been happening for thousands of years. Don’t believe me?

Take, for instance, the Bible and the stories Jesus told. Nobody thinks of him as a salesperson but he was!

Specifically, he was selling his ideals, his mission, his values - whether you believe in him or not. That’s exactly what he was doing.

Did it work? Well, look at the millions of people who follow him today.

There are plenty of other examples I could come up with but the simple fact is that if you want to increase your sales, you need to learn how to tell a good great story.

I get close to 20 newsletters a day with various marketing tips, sales for new products, free information, etc. I honestly don’t have the time to read all of them.

However, there is one person who I read his salesletters almost without fail.

And that’s because he always starts out with a story. And he blends in useful information into that story. Something that you can take to heart and use immediately.

Of course, he also typically sells something at the end of his e-mail. But you know what? I don’t mind because I’ve received something of value every time he’s e-mailed me.

That is exactly what you should be doing with your e-mail lists. Make sure you tell stories and provide valuable information and you’ll double, triple or even quadruple your sales.

Read this letter from Perry Marshall below. Notice how he uses a great story and blends it into what he’s selling at the very end.

He’s also using social proof - what is that? Social proof is using an example of someone other than you who has had success with the product/service you’re selling. When you use social proof, people trust you more because others have trusted you in the past.

It’s human nature.

Read it…learn to apply the techniques that he’s using below.

Geoffrey,
At yesterday’s 4-man intensive in my office, Mark, whose business provides a specialized kind of therapy, looked at me with great frustration and complained that almost everybody other practitioner in his business is clueless and ineffective.
He said, people pay all kinds of money to get help and they go from professional to professional, trying all kinds of ideas, never getting to the root of the problem. He knows that because he went through it himself for 30 years before he cracked the code.

Meanwhile, the professional associations glibly hand out licenses to guys who have never solved said problem even once in their life, granting them permission to take peoples’ money and keep the merry-go-round churning.

You know what?

If it seems as though an entire industry is following people who are following people who are following people who are lost….

That’s because they ARE lost.

This does a great disservice to the customers, because they really do want to solve their problems. Most of them do NOT want to stay stuck. They just can’t find someone who has the answer.

I said to him, “You know what Mark? It’s not just YOUR profession that has this problem. EVERY profession is that way!”

I know that, too, because while I lost count years ago, I’m sure I’ve consulted with people in more than 200 different industries. It’s the same story in *every* business: Only a handful of people really know what’s going on. Most practitioners, if you turn them upside down and shake ‘em, the coins fall out of their pockets and clatter on the floor and there ain’t much substance to their story.

The man on the street can’t tell the difference.

Unless….

Unless you’re willing to guarantee a result and not just sell a procedure.

Prime example: Business-To-Business sales. In B2B, nobody guarantees anything. If you try to create a guarantee, the MBA’s will cry foul and tell you you’re being “unprofessional.” Ten years ago I had the same argument with my boss, who told me my guarantee made me sound like a K-TEL record commercial on TV. He patted me on the head and said, “Always remember, we’re not K-TEL, Perry.”

I said, “Hey pal, somebody’s gonna take some risk here. If WE won’t take it, why should we expect THEM to?”

One of my Roundtable Members, Tom Hoobyar, was CEO of ASEPCO for 15 years. ASEPCO makes $4000 valves that go into super-expensive tanks that manufacture bio-active medicines. While Tom was at the helm, he developed the following ballsy guarantee, which is still in place:

Lifetime Free Replacement Of Any ASEPCO Tank Valve, No Matter Who Breaks It!

Sometimes a tank is dropped - sometimes a valve gets hit by a forklift. No matter how a valve is broken, or who’s at fault, we will replace it free! No arguments. No excuses. Just a free replacement valve as fast as we can make it.

Top-quality Product Or It’s Free!

If your ASEPCO valve contains a manufacturing defect we will Fix or Replace Your Valve — and We Will Not Bill You!

Performance As Promised Or We Pay You!

If it is proven that a properly assembled ASEPCO valve is not CIP/SIP in use:

a) We’ll buy back our valve for a full refund

b) We’ll buy you the replacement valve of your choice

c) AND we will pay the cost of replacing it in your ASME tank!

Note: We figure this is a safe bet, since we have not had a claim of contamination in our entire history.

In their business, NOBODY ever made guarantees like that. But ASEPCO did. They used that guarantee as a quality benchmark for their products and achieved 90% market share.

At my Roundtables and 4-man Intensives, we don’t just polish up sales funnels and come up with clever ways of making questionable promises. Sometimes we redefine and cement the entire customer experience.

Last year a real estate guy took an old ad “Corns Gone in 5 Days or Money Back” from the National Enquirer and used it as a template for making offers on properties. Increased his portfolio by $150,000 just by sending out a couple hundred postcards to a highly targeted list.

Hey baby…. if you can deliver the goods, then guarantee it. THEN your customers will know they’re following somebody who knows where they’re going.

I only have two seats left for the 4-man intensive coming up March 12-13. Iron sharpens iron in my home office, just you and three others meet with me for two days, we roll up our sleeves and accomplish great things. Apply here:

http://www.perrymarshall.com/adwords/roundtable.htm

To your success,

Perry Marshall

G-Man