Jun 14

PlanetBluto

Say what?

Heh - PlanetBluto is a quick page where you can sign up for a list of instructional videos and e-mails.

It’s really much more than that though because the guy who writes it pulls no punches. His language is a bit crass at times but he gets the point across and breaks everything down in no uncertain terms.

For instance, here’s the most recent e-mail he sent out:

From the Go Giver:

The Law Of Value - Your True worth is determined by how much more you give in value than you take in payment

Lets talk about the core here…

I’m sure you’ve heard the IM guru mantra of “we move the free line by giving more value”. These clowns miss the point entirely

they don’t do this because they give a shit…they do it because the want to manipulate you into thinking they’re a good guy and you spend money on their crap product

Lets start with intent

in all that you do you must have the prospects BEST interest at heart

Do whats right for them plain and simple

Don’t do something to get a sale

Pretend as if your MOM or Dad Or brother or sister or son or daughter is the prospect

the prospect is family…they’re counting on you to protect them

Remember the definition of the word client - under the protection of

It is your sworn duty…your core function…it’s not a choice but an obligation

lets move onto part two - how can you give value if you don’t know shit about the company selling it or even use the product yourself

obviously I’m talking about being an affiliate

but how many of you outsource the content writing or the articles

I’ll tell you a quick story

I have a guy on this list who asks me for help with his affiliate product choices…seems he was able to build sites and get traffic but they weren’t converting

so we get on the phone and talk about the products he was offering

I started asking questions about the actual products and his answers were “I don’t know”

each time he answered I don’t know I asked “why not”

after 5 or so questions that followed this path I told him we were done talking

your problem is simple

he knew nothing about what he sold and whats worse is he didn’t care to know

and that was reflected in his content and his auto responder

To him he was just selling…didn’t matter what, didn’t matter to whom, didn’t matter if it helped or not

All he wanted was the profits

you are solving a crisis for the prospect, an issue, a problem, a dilemma…

As a person how could you expect to profit if you do not not care what you offer as the solution

Ask yourself…

How much do you really know about the topic you sell

the companies involved

How much to you work at getting great at it

What don’t you know?

Why not?

I don’t know means I don’t want to know?

every time you answer I don’t know just know deep inside you don’t want to know

remember the core concept of intent

is your intent pure?

The Law Of Value - Your True worth is determined by how much more you give in value than you take in payment

The best waya I know how to create value is to make sure I am taking care and protecting my client…not trying to make a sale

The sale happens naturally if I do my job and look out for and protect my prospect…soon to be client

The keyword is give…

bottomline…give a shit about what you sell, who you sell to and the outcome from that sale

Every great company cares about the outcome of their product and service and spend their days trying to get better at it

They want to know

I don’t know is no longer acceptable

Happy Fathers Day

Tommy