How To Make Money With Audio Advertising

Guest Post by: Carol King

With my comments interspersed.

Googles Adsense has been around for a long time and most
marketers old or new have used this service at one time or
another. Many of us also know that to make money with Adsense
you need a website that generates a decent amount of traffic
because traffic increases the likelihood of clicks.

Adsense is at the bottom of the food chain these days. Yeah, it might be a great easy way to monetize your site but you’re selling your traffic for so little profit.

Ok, so what if there was a way for you to make money with a
website without anyone having to click on anything? Recently I
was introduced to a new concept in advertising and I must admit
I did feel a little jolt of excitement about the possibilities
of this concept.

There already is a way to make money on your site without anyone having to click anything…pay per impression ads.

Here is the general idea. You sign up with the ad company and
you give them the URLs of the pages on your site where you
intend to place their ads. They give you a snippet of code,
which you place in your websites source code; this tracks your
site and your ads. Then whenever some one visits your site, the
ad will be played and you receive payment for the ad.

The fact that the advertisement will be played, not shown, not
popped-up, not peeled away, but played will definitely increase
their popularity, because the visitor does not need to take any
action what so ever for you to receive payment, all it takes is
for some one to visit your site and you get paid for every
single visitor. These ads are 5-second audio ads that will play
whenever someone visits the page on your site that you have
placed the code on.

I spoke about putting audio on pages before. While my testing showed that there was a very large drop in my CTR (from 25% down to 15%) there may have been some changes in the way consumers view things now. Lots of testing will need to be done.

Another plus about these types of ads is that they work in a
similar way to Adsense they are contextual. In other words the
adverts that are played on your site will be relevant to your
sites content.

Contextual is cool but look how hard it is to do right. Has YPN managed to get it right yet - and they’ve been at it for how long?

A possible downside that is foreseeable is how high will these
ads rate on the visitor annoyance scale. It is common knowledge
that pop-ups and fly-ins are terribly annoying for most surfers
(although I do get a lot of sign-ups from mine) therefore there
is a possibility that the 5 second audio ads may become equally
annoying over time.

However, the good news for webmasters is that because the ads
are audio, they, like the peel-away ads will be far less
intrusive, and 5 seconds is a very short time span, even for the
most easily annoyed surfer, plus they can always turn the volume
off.

It is very likely that these types of ads will become extremely
popular in the months to come, the biggest selling point of all
is that it is possible to make money with every single visitor
to your site, instead of showing text links and hoping and
wishing for your visitors to click through.

It’s also very likely that the ads will pay far less than someone clicking on a text link. One act is passive. The other is active. Sellers want active consumers who are likely to buy.

So really it comes down to a choice, either you can continue to
receive money only if some one clicks your text link ads and
banners or you can start getting paid for every single visitor
to your site. It seems to me there is only one thing to do.

Yes, wait for the program to go live and then TEST TEST TEST to see if it works better or not for you.

About The Author: Carol King-The Home Biz Lady is a part time
Internet marketer, who is dedicated to helping others and
providing the best information on Internet marketing. Visit Pay
Per Play http://tinyurl.com/247pnw To Get Information On Audio
Ads.

G-Man