Jan 1

9 NLP Business Principles You Can Use To Naturally Experience Unlimited Success

Guest Post by Dr. Enigma Valdez

NLP, or Neuro-Linguistic Programming encompasses the three main
influential parts that are involved in producing the human
experience. These are the neurology, language and the
programming. Your neurology regulates how your body functions.
Our language determines how we communicate with others. Our
programming will control the kinds of models of the world we
create. In essence, NLP details the fundamentals between mind
and language, and how these interplay and affect your body and
behavior.

And as you read every word of this article, you may already
know about NLP, then the following principles may be very
familiar to you. If you don’t already know about NLP, don’t
worry. You don’t have to be an expert at it, and you can still
use the following principles in your business to advance. So
here they are:

1. Behind every rejection, there is a positive intent. If
you’ve experienced a rejection from a prospect or even a client,
there is always a positive intention at a deep structure level.
Once you understand why your prospect has rejected your pitch or
product, then you have some valuable information to work with in
finding out what will gain acceptance.

2. The map is not the territory. Prospects and customers will
respond to their own map or interpretation of reality. Not to
reality itself. In fact we all do. Your job is to understand the
maps of reality your market has and then work accordingly.

3. Anything can be accomplished when the tasks are broken down
into smaller chunks. If you’ve got large projects or large goals
that seem overwhelming, break them down into small enough chunks
that you can handle one by one. This often makes things easier
for you and it enables you to work more efficiently.

4. There is no such thing as failure, only feed back. Let’s say
you’ve launched an advertising campaign and it totally bombed.
While it may seem like failure to you, it is really valuable
information on what doesn’t work. Once you analyze what it is
you did and did not do, then you have a whole database of
information on what NOT to do. You’ll never have to make that
same mistake again.

5. If your competitors are succeeding, you can learn from them.
If you’re discouraged because of hard times, and you see your
competitors steam rolling you, then there is a sign, that you
can also succeed. It means that someone out there in your
industry has unlocked the code and figured out what to do.
They’ve already done all the hard trial and error work for you.
You simply model them.

6. Every marketing and advertising campaign is useful in come
context. No matter if your ads were successful or not, they are
all useful in that they provide valuable information on what has
worked and what doesn’t work. Simply replicate those parts that
have worked, and discard what did not work.

7. The success of your advertising and marketing is the results
you get. Contrary to what most businesses are doing, the quality
of your ads strictly depend on the sales you generate. Cute,
clever and entertaining ads with fancy graphics that flop are no
match for ugly ads that generate a tidal wave of sales.

8. Your prospects always make the best choice available to them
at the time. There are always better choices. The key is to make
your product the best choice available to your prospect, not in
your eyes, but in her eyes.

9. If what you’re doing isn’t working, do something else. This
probably the single most important thing about businesses. Is
your marketing and advertising working? How do you know? Do you
have any way to check, measure and gauge your results? If you
don’t, you are simply wasting valuable time and money. And
moreover, you are leaving money behind on the table that you
could be making by having a way to measure your advertising
results.

See if you can put these principles to work for you
immediately. Marketing magic doesn’t have to be a mystery. You
don’t have to go through years of trial and error, wasting
valuable time and money. There is an easier way, that’s totally
natural to your business.

About The Author: Dr. Enigma Valdez is an internet visionary
dedicated to helping businesses improve their bottom line. Visit
http://www.enigma-valdez.com for more information on how you too
can increase your business flow.

2 Responses

  1. 9 NLP Business Principles You Can Use To Naturally Experience Unlimited Success · human body says

    […] post by Look What G-Man Found and software by Elliott […]

    January 1st, 2008 |

  2. John Sadler says

    Dr Valdez, it was good to read your post on NLP principles, which I think is very helpful. I am talking about marketing being set alight using NLP through my blog which has just passed its 3 month point with a retrospective. Please have a look and let me know what you think.

    January 3rd, 2008 |

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